Privacy Policy SL Printing UK

This privacy policy explains how SL Printing Ltd collects, uses and protects your personal data when you visit our website, contact us or place an order. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who We Are

SL Printing Ltd is a UK-based custom printing business specialising in stickers, decals, banners, gel badges and print-and-cut products. We are the data controller responsible for your personal data.

  • Company: SL Printing Ltd, registered in England under company number 12421777
  • Address: 163 Brent Street, Hendon, London, NW4 4DH, United Kingdom
  • Email: [email protected]
  • WhatsApp: +44 7498 950 481

What Information We Collect

Depending on how you use our website and services, we may collect:

  • Contact details: name, email address and phone number
  • Order details: billing and delivery address, products ordered and order history
  • Account details: if you create an account, your login details and saved addresses
  • Artwork and personalisation: files, logos, photos and names you send us to produce a personalised or custom product
  • Messages: anything you send us by email, WhatsApp, our contact form or our website chat, including quote requests and damaged order reports with photos
  • Website usage data: information such as pages visited, device and browser type, collected through cookies and analytics tools (only with your consent where required)

We do not collect or store your full card or payment details. Payments are handled directly by our payment providers.

How and Why We Use Your Information

  • To process and deliver your order, including producing personalised items and sending order and delivery updates. Legal basis: performance of a contract.
  • To reply to your enquiries, quotes, and support requests, including reports of damaged orders. Legal basis: performance of a contract or steps before entering into one; legitimate interests.
  • To keep accounting and tax records. Legal basis: legal obligation.
  • To protect our website and prevent fraud. Legal basis: legitimate interests.
  • To understand how our website is used and measure our advertising. Legal basis: your consent, given through our cookie banner.

We do not send marketing newsletters, and we will never sell your personal data.

Photos, Artwork and Personalised Products

Photos, artwork and names you send us are used only to produce your order. They are deleted once your order has been printed and are not shared with anyone else unless needed to complete your order.

Some personalised products may include a child’s name or photo. If you send us a photo or name of another person, including a child, please make sure you are their parent or guardian, or have their permission to share it with us.

Website Chat and WhatsApp

Our website chat is powered by an AI assistant provided by OpenAI (ChatGPT), and conversations may continue on WhatsApp, provided by Meta. Messages you send through these services are processed by those providers to deliver the service. Please avoid sharing sensitive information through the chat.

Cookies and Website Tracking

Our website uses essential cookies needed for the shop to work, such as keeping items in your basket and securing checkout. These do not require your consent.

With your consent, we also use analytics and advertising cookies, including Google Analytics and Google Ads conversion tracking, to understand how visitors use our website and to measure the performance of our adverts. You can accept or reject these cookies through our cookie banner and change your choice at any time using the “Manage consent” button. Full details are available in our Cookie Policy.

Who We Share Your Data With

We only share your data with trusted service providers who help us run our business:

  • Payment providers: Stripe and PayPal, to process your payment securely
  • Delivery providers: Royal Mail, to deliver your order
  • Google: Google Analytics, Google Ads and Google Merchant Center, for website analytics, advertising measurement and product listings
  • OpenAI and Meta (WhatsApp): to provide our website chat and messaging
  • Automattic (Jetpack): for website statistics and security
  • Our website hosting and email providers: to host our website and send order emails

We may also share information where required by law.

International Transfers

Some of our service providers, such as Google, OpenAI, Meta, Stripe and PayPal, may process data outside the UK, including in the United States. Where this happens, the transfer is protected by appropriate safeguards, such as the UK-US Data Bridge or approved contractual clauses.

How Long We Keep Your Data

  • Photos and artwork: deleted once your order has been printed
  • Order and invoice records: kept for 6 years to meet UK tax and accounting requirements
  • Customer accounts: kept until you ask us to delete your account
  • Messages and damaged order reports: kept only for as long as needed to deal with your request

Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Ask us to correct inaccurate data
  • Ask us to delete your data, where applicable
  • Ask us to restrict or object to the use of your data
  • Receive your data in a portable format, where applicable
  • Withdraw your consent at any time, for example by changing your cookie choices

To exercise any of these rights, please email [email protected]. We will respond within one month.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk. However, we would appreciate the chance to resolve your concern first.

Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be published on this page with a new “last updated” date.

Contact SL Printing

If you have any questions about this privacy policy or your personal data, please email [email protected], message us on WhatsApp at +44 7498 950 481, or visit our contact page.

Last updated: 30 September 2026